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ST. O’DONNELL’S SELECT GALLERY PROFILE : NUMB

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ST. O’DONNELL’S SELECT GALLERY PROFILE : NUMB

Numb dropped their Winter 16 Collection to a sold out crowd last week.
Hoodies, windbreakers and printed long sleeves are part and staple of their latest  16 collection.
With an eye and attention to detail that is rarely seen in up coming boutique brands, Numb has reinforced their superiority through their preference for bold slogans and all things sportswear-inspired .

Why did you decide to start Numb?
Numb started as some fun while we were in High School, printing graphics we designed onto cheap blank T-Shirts for our homies to wear. After receiving some interest from people we decided to start selling our T-Shirts online. As time went by we were unsettled with the quality and fit of the industry standards for blank T-Shirts and we were driven to create our own in order to steer away from the flooded market.

Three years later, we’re designing and producing full custom cut & sew collections overseas. It’s been a long learning process but we feel like we’re just getting started. Now Numb is more then a clothing brand, it is a movement, a platform to elevate peoples thinking and express our appreciation of good Design, Music, Art & Culture.

What is your favorite part about owning a fashion label?
To be real, we just enjoy wearing our own product everyday! Seeing the whole process of an idea from conception through to a finished product and then seeing our friends and customers wear it with pride is also a great feeling.

What were your inspirations for the designs in your Winter 16 Collection?
With this collection we were inspired by an article we read which stated “Knowledge = Options = Power’. We always like to have a strong concept for our collections and this idea fit perfectly as we aim to educate people through our designs rather than just typical branding products. As well as this we pulled inspiration from a range of sources including; Hip-Hop (which in particular is always an inspiration), Malcolm X, Ancient Egypt, through to being inspired by the colour palettes on the uniforms of Astronauts… the list could go on.

What are your plans for the future?
For the near future we plan to continue to grow steadily, we’ve got some things lined up for the Summer approaching. We aim to build a platform to put Sydney on the map, to show the rest of the world that Australia is a creative force working on some very exciting things. We want to bring back some of the culture that the city seems to be lacking and needing.

The big picture for the future of Numb… Well you’ll just have to wait and see.

What can we expect at the Select Gallery?
You can expect to see our Winter 16 Collection on the racks, as well as an exclusive limited edition colourway of one of the pieces. The squad will be out in full force as usual, come say What Up!

 

You can catch Numb and other local artists at our upcoming “Select Gallery #002.
Get your tickets here:
https://www.facebook.com/events/1125439694161077

 

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ST. O'DONNELL'S SELECT GALLERY PROFILE: VISHMI HELARATNE